JHA of plans most thin lapdoc accessories for phones plus
Range of phone eyes 2011 around similar to 2010 size
* Does not include any offer a Microsoft phone
By Sinead Carew
(NEW YORK, Jan 5, Reuters) - its outline and its called a lapdoc but the mobility of Motorola (IMM.)(N) the consumer Paris will want to use this gadget to their smartphones operate more like real computers and contribute to Motorola stand out from the crowd.
The company who invented the cell phone unveiled the Atrix 4 G phone to join a new accessory called a lapdoc - type 'dumb' device like a laptop but does not work without the attached phone. It has a portable size screen and keyboard designed to better navigation on the Web, video, viewing and typing on a phone.
Chief Executive Sanjay Jha told Reuters in an interview at the Consumer Electronics Show aims to develop more slender lapdocs on which consumers could attach multiple phones.
While consumers can use smart phones to a large number of computer activities as surfing the web, JHA said that they need in addition to long emails or watching a movie on a plane.
"I like it much because every what we've done is added to our devices, accessories and added applications that change the way you use them," JHA said. "I think we have a chance to differentiate us."
After the unveiling in a packaged wholesale product room where participants have applauded and cheered after seeing the demonstration JHA said he already has plans in place to extend the line.
"If you wait you miss the slot so that you have to commit", he said.
Mobile no. 2 U.S. AT & T Inc (NWT) provider pointed Atrix to its showcase for products earlier in the day and said it would sell "competitively priced" from this quarter.
HIKING IN MARKETING
Motorola will also attempt to boost sales in the new product category with a splash on the Atrix and lapdoc, which are so unusual marketing, they need to be explained with more care to consumers as typical phones, JHA said.
But, Chief Marketing Officer Bill Ogle told Reuters that while Motorola spent "considerably more" marketing on this year will always be a relatively small amount compared to spending on devices like Razr phone lighthouse from 2004 to 2006.
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